IZAR THANKS MÓNICA GONZÁLEZ FOR HER CAREER AND CONTRIBUTION AND WELCOMES LUIS BAELO AS ITS NEW IBERIA SALES MANAGER

After 17 years at IZAR, including the last 10 leading sales in Spain and Portugal, Mónica González will soon leave the company to begin a new professional chapter.

Mónica González’s relationship with IZAR dates back to her childhood, as both of her parents worked for the company. Her career has been closely linked to IZAR’s own development, taking on different responsibilities and becoming a key figure in shaping customer relations, with a strong focus on service and customer needs.

First as Key Account Manager and, for the past 10 years, as Iberia Sales Manager, Mónica has played a fundamental role in the growth and consolidation of IZAR’s leadership in these strategic markets.

IZAR particularly values both her professional contribution and, above all, her personal qualities. Her approach to human relationships, together with her closeness, knowledge of the sector and ability to build relationships based on trust, has left a lasting mark that goes far beyond the figures.

IZAR would like to thank Mónica for all these years of dedication, commitment and hard work, and wishes her every success in this new stage of her career.

The company approaches her departure with the natural perspective of a business with more than 115 years of history, one that continues to adapt to an ever-changing environment and to pass on its professional legacy over time, while maintaining the responsibility of providing the same high level of service and close relationship with customers across the Iberian market.

Luis Baelo, new Iberia Sales Manager

The Amorebieta-based manufacturer has now completed the selection process for this strategic position with the appointment of Luis Baelo, a professional with extensive experience in senior commercial roles, both in marketing and sales within companies operating in the sector.

He will now begin an orderly transition period focused on continuing to respond promptly to customer needs, ensuring that the change has no impact on their commercial relationship with IZAR.

Luis Baelo has more than fifteen years of experience in sales management, strategic marketing and international business development, with a career spanning industrial companies and professional tool manufacturers. His experience combines business development, international expansion and brand positioning, expertise that he will bring to IZAR to strengthen the company’s commercial activity in the Spanish and Portuguese markets over the coming years.