Asociación de fabricantes de maquina herramienta.
Asociación de fabricantes de maquina herramienta.

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14 February, 2018

The event was held on the 8th and 9th of February, with the participation of the commercial teams from Spain and Portugal. There have been many differentiating elements this time around, which have made this event a very special meeting, starting with the fact that it was held in the Catalonian capital and highlighting that the company ended 2017 with a historical record turnover, approaching 29 million Euros, representing a 10% increase.

During this convention, the Amorebieta firm presented the 2018 corporate commercial strategy to the sales network: new products, highlighting, above all, its Hard Metal programme, and the development of new showrooms for the point of sale, promotions, objectives, etc. as well as reviewing the projects that IZAR will be launching shortly, and analysing the sales of the respective areas.

But the most important aspect of this event were not the numbers, but the meeting of a united team, because as Monica Gonzalez, domestic market sales director, pointed out: “we live from what we sell, from our daily work, and for IZAR, selling means helping the customer. That is why, at IZAR, we foster trained sales people, who offer solutions and adapt to customers according to their profiles”.

Furthermore, this year, the company paid tribute to Juan Merelo, representative from Valencia, who will be retiring this year, “although not completely”, according to him; to Jose Manuel de Pedro, one of the company’s commercial technicians for many years, who has done a very important job in the most industrial area of IZAR; and to Jordi Puig, delegate of Catalonia.


Moreover, the Vizcaya firm has stressed to its reps its presence at the coming Ehlis fair, where the company will have an attractive offer, meaning that not visiting the firm’s stand will be unforgiveable.
There the Cadena 88 members will be able to see the brand’s innovations, and obtain information about the new 2018 catalogue of bits, mills and taps, which came into force on 1 March last.




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