IZAR·S NEW PACKAGING OF THE OLATU SERIES FINALIST IN THE NATIONAL PACKAGING CONGRESS

Izar launches its new drill cases of 19-25 pieces of the OLATU series, expanding its own exclusive packaging family, and with which they have managed to make it to the National Packaging Congress final.

Izar is consolidated in the market with a more uniform, contemporary and rejuvenated aspect aligned with its values. Improves the "appearance and feel" of the packaging that follows the sea more ergonomic, resistant and lightweight (-13% weight).

Izar, as a social economy company, is committed to the environment. The OLATU project has been conceived under the parameters of Eco-Design and reduces the environmental impact throughout the product's life cycle by 64% compared to the previous solution.

Izar manages to transfer its corporate identity into visual identity, making the brand experience tangible in concepts such as OLATU packaging, which together with the new labeling, allow a better identification of the product.

The Olatu series aims to modify the image at the point of sale thus providing more value to the increasingly demanding customers.