IZAR AT THE 19TH AECOC CONGRESS

The managing director of IZAR, Carlos Pujana, gave one of the presentations to the more than 200 professionals from prestigious companies attending the 19th Congress on Hardware and DIY, held in Madrid on 11th February.

During this talk, and in connection with the meeting slogan, Carlos Pujana talked about the experience of IZAR, as leading national manufacturers, in placing the customer at the centre of the corporate strategy, starting with quality and service, and continuing with the innovation and transparency required by the new times of the digital era.

During his presentation, to give an example of adapting to change, he also referred to the one-hundred year old history of the company, which would not have been possible without a solid value contribution to customers, and to the move from the old factory to its modern facilities at the Boroa plant.

In fact, change was the main theme of a presentation when Carlos Pujana declared that, not only is change necessary but that this must be carried out faster than the change in environment.