Lantek using social networking to get closer to its customer base
Last modified 26-07-2012
The multinational is taking advantage of the ubiquity and immediacy of social media to get closer now than ever to its customers.
Lantek, world leader in the development and marketing of CAD/CAM/MES/ERP software solutions for the metal industry, says that it is actively engaging in social networking. This is enabling the company to communicate with its current and potential customers and making its initiatives and communiqués more effective.
Lantek’s videos on YouTube have already clocked up more than 5,000 views and cover a wide variety of topics like water jet cutting and punching. For a complete list go to Lantek’s YouTube channel at Lantek sheet metal solutions.
Lantek can also be found on Twitter, Facebook and Google+, as well as other social media like Flickr, Delicious, Scribd and Issuu, where anyone interested can interact with the company and get the most up to date information about applications for processing sheet metal and steel.
Over 83% of Lantek’s business comes from the international market, where the software is developed, and it serves and supports this through a network of offices and highly trained distributors. Its increased involvement in social media, which the company has been working on since 2009, will help firms in the sheet metal processing and steelwork sector to benefit from a wider range of additional communication channels which are internationally available and easily accessible.