Lantek achieves 14% growth in 2011
Last modified 30-03-2012
The new, global, solutions-oriented strategy that the company has set in motion, together with its capacity for innovation, have enabled Lantek to consolidate its leadership in different markets, with the offices in Germany, Turkey and Poland having done the most to increase the firm’s business.
In 2012, Lantek will improve its offer of services and look at the possibility of extending its presence in the South American, Eastern European and South-east Asian markets.
Lantek, worldwide leader in the development and marketing of CAD/CAM/MES/ERP software solutions for the metal industry, has just presented its results for 2011, as well as its corporate strategy for 2012, within the framework of its annual conference, the Lantek International Meeting.
During the event, Lantek also took stock of the first year in force of its Strategic Plan for the period 2011-2013, as a result of which the company has adopted a new corporate management model in order to achieve management which is more decentralised, flexible, heterogeneous and, above all, more efficient in terms of how each of the units making up Lantek is managed. In this way, the firm can better meet the specific needs of each market, without losing the global picture. With the new model, which is based on a strategy of global-local action as part of the new three-year plan, Lantek has organised its worldwide structure around three main markets: America, Asia-Pacific and EMEA.
In 2011, the company, with a network of 22 offices located across 15 different countries, posted a turnover of €11.99m, which was 14% up on 2010. The positive results were also reflected in the multinational’s workforce, which has gone from 192 professionals in 2010 to a team of 205 today, as well as in the number of customers, which increased by close to 1,000 last year, taking Lantek’s installed client base to a total of 12,000. Asia and America are the markets which have seen the most growth, with 20 and 12% respectively, whilst the EMEA grew by 7%.
Of Lantek’s total turnover in 2011, 17% came from the EMEA, a region whose weight in the corporation accounts for 62.8%. For their part, the Asian market, with a weight of 16.6% and the American market, with 13.8%, managed to increase their turnover compared to 2010 by 4% and 8%, respectively. Business generated through the OEMs saw an increase of 15% in 2011.
Looking at the breakdown by countries, India achieved the most spectacular growth in global terms, confirming itself once again as one of the emerging markets with the most potential in the industrial and metal sectors, followed by Australia in the Pacific region. In the EMEA, Turkey was the country that performed best and where Lantek has consolidated its position after recording 123% growth in 2011 compared to 2010. Poland has also posted a very significant increase and has become another expansion market for Lantek. However, the traditional European markets of Germany and Spain continue to be key for the company and solid growth there was based on the sale of solutions, mainly of Lantek Steelworks.
By business areas, the CAD/CAM division, with Lantek Expert at the head, still leads the company’s sales, accounting for more than 80% of turnover. As for the Solutions division, it consolidated its position in 2011 in the multinational with a 91% increase in sales revenue. Within this division, Lantek Integra was the solution that saw the most growth.
On the other hand, and as has been the case since it was set up, Lantek remains faithful to its commitment to R&D&i, as it it is one of the ways of enabling the company to be at the forefront of technology and facilitate its strategy of diversification as far as products and services are concerned. So, Lantek earmarked 20% of its revenue for this heading in 2011, which, among other things, enabled the company to promote the “extended innovation” programme to detect new business opportunities and promote work on projects and partnerships with manufacturers in different areas and countries.
In 2012, and in spite of the fact that the expectations for the world economy are not generally very favourable, Lantek’s forecasts are for it to continue down the path of growth, with an increase in turnover this year of around 13%.
Lantek will also continue to focus on the process of turning itself into a company supplying solutions and services. The Services and Maintenance area will therefore take on a more important role and will become one of the strategic pillars of the business at the global level. In this regard, Lantek is reorganising and increasing its offer in this area, providing its services with more added value and competitive advantages to make them stand out in both the management solutions and CAD/CAM and automation solutions sectors. In this area, in order to offer higher quality service, Lantek has strengthened its Support Team and will promote its consulting services through the new Total Solutions Managers.
On the other hand, as a part of the plans to promote the Solutions division, Lantek will continue to focus on specialisation and sectorial solutions as a continuation of the launch carried out in 2011 for the structural steel sector with its Lantek Steelworks solution. This verticalisation will enable triple integration between ERP that fully covers the needs of companies in the structural steel sector, CAD/CAM solutions for cutting and punching, and current applications focused on the design of these structures (Tekla, Steel&Graphics, etc.).
Training for employees, customers and partners, as well as attending international events will continue to be another of the pillars of Lantek’s strategy.